Business Signs: Why they are so important

Business Signs: Why they are so important


Quality business signs are an important marketing strategy to get potential clients to walk in your door.  Think of it as your handshake with the public. Nobody likes the Dead Fish handshake!

Have you ever been driving or walking around, passed by a place of business and made a mental note: Do NOT go in there?    If a business cares so little about its business sign to entice me to walk in their door, what does that say about the customer service I will receive?

Did You Know?

54% of American consumers failed to find a business because the store’s signage was too small or unclear

60% of businesses that updated their signage saw an increase in sales of 10% +

29% of consumers report being drawn into an unfamiliar store based on the quality of that store’s signage

Signage is SO important, that research shows exterior signage OUTRANKS the internet, radio and newspaper in terms of its perceived usefulness to the public.


Considering a new business sign? Going through re-branding? Allow KeyPoint Signs & Graphics to help you get your message out.  What sign option is right for you:



  • Pole Signs
  • Directional Signs
  • Pylon Signs
  • Projecting Signs
  • Awnings
  • Wall Signs
  • Monument Signs
  • Post and Panel Signs



Statistics provided by Sign Research Foundation;

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